Projects
What is the Real Dilemma?
In the Netflix documentary, The Social Dilemma, we are shown the negative side of social media. Almost everyone in the world uses some form of social media, whether it is Gmail, Instagram, or Facebook. It can be a useful resource for staying in touch with family and friends. Social media is a great tool for marketers: it helps them connect to their customers and build relationships with them. People believe that it is a tool for consumers, but social media has its own objective. It wants to keep you glued to your screen so you will continue to look at ads and make tech companies money. I believe the dilemma in this documentary is how social media is deliberately trying to make their users addicted to their feeds.
The documentary explains to us that AI targets users and can predict user behavior on social platforms. Some targeting techniques are ad placement and keyword targeting. The data that is collected is used to create feeds customized to users based on their beliefs and actions. This means that everything you see is tailored to make you think a certain way. The documentary uses the example of climate change. In some parts of the United States if you Google “climate change” it will autofill with “is a hoax.” In other parts of the United Sates it will autofill with “is destroying the world.” These tech companies are making money off your clicks and are creating algorithms that will keep you on the internet. This can be ethically immoral because they are not worried about the health of the consumer but rather their profits.
I believe a way we can solve this dilemma is for young marketers such as the people in this class, to go out into the world and focus more on the consumers well-being and turn our society away from these predatory practices. We should strive to make social media a useful tool while also making sure it is not invading people’s privacy.
Sources:
The Social Dilemma (2020), Directed by Jeff Orlowski, Exposure Labs, Netflix, netflix.com/title/81254224.
How Can Marketers Use ChatGPT
ChatGPT is an online artificial intelligence (AI) chatbot that was created by OpenAI in 2022. You can ask ChatGPT questions, and it will answer with a human like interface, as a language model it can be a valuable tool for marketers to engage with their customers in new and exciting ways. One way that marketers can use ChatGPT is to develop conversational marketing strategies. ChatGPT can be used to build chatbots or conversational interfaces that can interact with customers in a personalized way. These chatbots can be used for customer engagement on social media and other platforms. Chatbots can be programmed to answer common questions, provide product recommendations, and even make purchases on behalf of the customer. (stefanini.com)
Another way that marketers can use ChatGPT is to generate content ideas. ChatGPT can analyze customer data and provide insights into customers preferences that can be used to develop content ideas that resonate with the target audience. This can be especially useful for social media marketing campaigns, where marketers need to constantly create new and engaging content. Data analysis like this can assist marketers to recognize trends and patterns which can help them adjust their campaigns to better suit the needs of the consumers. (stefanini.com)
ChatGPT can also be used to optimize the customer journey. By analyzing customer data, ChatGPT can provide insights into the customer's preferences and behaviors. This information can be used to personalize the customer journey and make it more seamless and enjoyable for the consumer. Marketers can use ChatGPT to create personalized messages and offers that are tailored to the customer's needs and preferences.
In conclusion, ChatGPT can be a powerful tool for marketers to engage with their customers in new and innovative ways. By using ChatGPT to develop conversational marketing strategies, generate content ideas, and optimize the customer journey, marketers can create a more personalized and engaging experience for their customers. As technology continues to evolve, ChatGPT is likely to become an increasingly important tool for marketers to stay ahead of the competition and build long-lasting relationships with their customers.
Resources:
Paula. “Use Cases for Chat GPT in Digital Marketing - Benefits and Limitations.” Stefanini, 21 Feb. 2023, https://stefanini.com/en/insights/news/use-cases-for-chat-gpt-in-digital-marketing#:~:text=Customer%20engagement%20on%20social%20media,trends%2C%20patterns%2C%20and%20insights.
McCoy Adult Daycare
As a content creator for McCoy Adult Daycare, I was tasked with promoting the many social events the daycare provides for its members.
